In the peaceful coastal hamlet of Acciaroli, villagers enjoy the good life – and they enjoy it for a while longer than the rest of us.
1 in 10 residents live healthily to over 100 years old.
The story of Acciaroli was reported in the media and it caught the interest of David Spencer-Percival, our founder. Scientists believed that the key differentiator that sets Acciaroli apart from other Mediterranean villages is the amount of rosemary that the residents consume in their diet. David was keen to incorporate rosemary into his diet but there was, however, one problem: he didn’t really want to eat it and there were no rosemary drinks available on the market. So, he decided to create his own.
It would have been easy to create a flavoured water or an essence but it was important to David to create an extract which not only contained the beautiful flavours of rosemary but also its active compounds found in the plant in order to mirror what the Acciarolians were consuming.
Next, came the breakthrough moment, a scientific study - published in the Journal of Psychopharmacology - concluded that consuming No1 Rosemary Water can boost cognitive and memory performance by up to 15% 1
It was then we approached Royal Botanic Gardens, Kew, London and formed a collaboration.
1 10.1177/0269881118798339
Following discussions with their head botanical scientist, Professor Monique Simmons, O.B.E, we identified a further six ‘superherbs’: Juniper, Basil, Fennel, Lemon Verbena, Mint and Ginger.
We pride ourselves on quality, using only the freshest herbs to create No1 Botanicals, our unique trailblazing drinks.